Program Learning Outcomes

1- Knowledge and Understanding:
  1. Recognizes the linguistic, numerical, and computer basics, as well as communication and thinking basics related to the specialization, in addition to the basics of Islamic culture.
  2. Clarifies the core concepts related to administrative, financial, accounting, legal, and economic fields, along with the relevant administrative and economic terminologies.
  3. Mentions the theories and fundamental concepts in various areas of marketing and e-commerce to enhance a company's competitive position.
  4. Explains the elements of the marketing mix and the associated activities.

2- Skills:
  1. Applies language, numeracy, accounting, administrative, economic, cultural, computer, thinking, and communication skills in marketing-related fields.
  2. Analyzes various approaches and trends in marketing and e-commerce.
  3. Proposes solutions to various marketing problems and obstacles.

3-Values:
  1. Works effectively as part of a team, whether in a leadership or a member role.
  2. Demonstrates the ability to take initiative and innovate in solving marketing problems, whether individually or as part of a team.
Adheres to ethical values in the practicing the profession and in dealing with others.