University Strategic Identity
Vision
Leadership in teaching, learning and scientific research to build an innovative and internationally competitive knowledge society.
Mission
Providing distinguished education and producing competitive scientific research that contribute to the development of the knowledge economy and building effective community partnerships, by strengthening institutional governance that supports creativity and national values.
Strategic Objectives
Strategic Axis 1: Institutional Environment (Sustainable) - 20%
- Develop the regulatory environment and institutional governance to support excellence and enhance the university’s self-resources.
- Build the capacity of all human resources at the university.
- Improve the university’s ranking in global classifications.
Strategic Axis 2: Education and Learning (Distinguished) - 40%
- Provide high-quality educational outcomes that meet national developments and labor market needs.
- Enhance the educational environment to foster excellence and belonging.
Strategic Axis 3: Scientific Research (Competitive) - 20%
- Enhance the efficiency of research output, invest in knowledge, and support innovation.
- Develop the postgraduate studies system.
Strategic Axis 4: Community Partnerships (Effective) - 20%
- Promote social responsibility among all university members.
- Expand community contributions and partnerships.
Values
- Leadership: The science and art of guiding others towards achieving goals with the lowest costs and highest returns.
- Responsibility: Positive interaction towards the university and society based on a sense of nationalism.
- Honesty: Faithfully performing tasks and fulfilling rights and duties.
- Transparency: Clarity in all duties and activities, decisions and transactions.
- Excellence: Doing business in an elaborate and innovative manner.
- Moderation: Moderation in all actions in thought and approach, and application of the constants, taking into account the surrounding variables.
- Creativity: Supporting novelty, especially in ideas, with the use of what has been created in the form of a product.
- Empowerment: Providing opportunities for participation for all male and female employees of the university in decision-making.
- Affiliation: Loyalty to the homeland and the promotion of its principles and values in the university's programs and activities.
- Integrity: Commitment to ethical and professional principles based on Islamic Sharia.